Case Study:

Sci-Tech Report

Client:
U.S. Navy

Concept:
Science and Technology newsletter for teens in grades 9-12, designed to appeal to college-bound students.

Format:
Classroom kits with 90 student newsletters, teacher guidelines, and return envelope. Back page featured a sci-tech survey for students with option to request information about the U.S. Navy.

Results: Each of the two Sci-Tech newsletters generated more than 16,000 leads from students who wished to receive more information on the U.S. Navy.