Case Study:

In Motion Magazine

Sponsor:

General Motors

Concept:

National driving skills and driving safety magazine for students taking driver education. Distributed to 2,000,000 driver education students at 12,000 public school and private driving education programs.

Format:

Sets of student magazines and instructor’s guides mailed in kits twice per school year.

Awards:

Multiple national Educational Press awards for excellence in design and journalism.

Results: 14-year program that gave General Motors a competitive edge in reaching several generations of new drivers—and their parents.