Case Study:
The DuPont Challenge
Client:
DuPont
Concept:
National Science Essay Competition for students in grades 7-12, representing more than 25 years of partnering with the DuPont Office of Education.
Format:
Official Website, Facebook page, and multiple e-letter mailings to different target audiences.
Awards:
Total of $100,000 in prizes and awards trip to NASA and the Walt Disney World Resort.
Results: 10,000 essays submitted per year from U.S., Canada, and U.S. Territories.