Case Study:

The DuPont Challenge

Client:

DuPont

Concept:

National Science Essay Competition for students in grades 7-12, representing more than 25 years of partnering with the DuPont Office of Education.

Format:

Official Website, Facebook page, and multiple e-letter mailings to different target audiences.

Awards:

Total of $100,000 in prizes and awards trip to NASA and the Walt Disney World Resort. 

Results: 10,000 essays submitted per year from U.S., Canada, and U.S. Territories.