A+ Media has been invaluable in helping us more effectively reach and communicate with the growing number of Latino communities we serve.
— Jeff Arena, Managing Director of Marketing, Elgin Community College

Case Study:

ECC Para Ti

Client:

Elgin Community College (ECC)

Concept:

Bilingual publication for Elgin Community College with the following goals in mind:

  • To recruit Latino students
  • To promote persistence among enrolled Latino students

Format:

Quarterly bilingual (Spanish/English) newsletter

Target Audiences:

  • Latino high school students
  • Prospective Latino college students age 18 and older
  • Latino students currently enrolled at ECC
  • Latino parents

 

Results: ECC Para Ti has increased the awareness of Latino students to enrolling at Elgin Community College. In addition, the publication has successfully reinforced how ECC welcomes Latino students and offers them many practical career options.

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