Case Study:

Puffs Design-the-Box Contest


Proctor & Gamble


Regional art contest for elementary age students (K-6) in eight Midwestern communities. Entrants drew an image that reflected the theme, “What I like about school.” Top winning student design was used on a Puffs tissue box sold nationally.


Brochure was mailed to 1,500 art teachers. Top winners won prizes that included savings bonds, computers, and digital cameras.


Results: Approximately 500 students entered this pilot program. A national program was introduced a year later.

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Julio Abreu