Case Study:

The New Explorers with Bill Kurtis


U.S. Postal Service


Educational Outreach media for a PBS science series broadcast for six seasons. Award-winning journalist Bill Kurtis shadowed high-profile scientists around the globe.


Teacher Guides, Electronic Field Trip Guides, National Letter-writing Contest.


Results: All resources were distributed each season to more than 14,000 middle schools, reaching millions of students and teachers throughout the United States. Several communities have integrated the New Explorers instructional materials into their science curriculum. Also, the Peabody Award-winning series has been broadcast in more than 100 countries.

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Julio Abreu