Case Study:
Get Into Energy
Client:
Center for Energy Workforce Development (CEWD)
Concept:
Get Into Energy is an ongoing program developed and executed by CEWD—a non-profit consortium of energy utilities companies and their associations—designed to build awareness of career opportunities in the energy industry for students, teachers, parents, and others.
Target Audiences:
The diverse components of Get Into Energy are designed to reach specific target populations:
- Youth
- Potential Engineers
- Military / Veterans
- Transitioning Workers
- Women
Format:
A+ Media is involved with many aspects of Get Into Energy, including management of the official website and social media and the creation of promotional flyers and brochures.
Results: Get Into Energy continues to have a strong presence and impact in connecting the aforementioned target audiences to the education and training required to fill much-needed roles in the energy workforce.
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