Case Study:

Get Into Energy

Client:

Center for Energy Workforce Development (CEWD)

Concept:

Get Into Energy is an ongoing program developed and executed by CEWD—a non-profit consortium of energy utilities companies and their associations—designed to build awareness of career opportunities in the energy industry for students, teachers, parents, and others.

Target Audiences:

The diverse components of Get Into Energy are designed to reach specific target populations:

• Youth
• Potential Engineers
• Military / Veterans
• Transitioning Workers
• Women

Format:

A+ Media is involved with many aspects of Get Into Energy, including management of the official website and social media and the creation of promotional flyers and brochures.

 

Results: Get Into Energy continues to have a strong presence and impact in connecting the aforementioned target audiences to the education and training required to fill much-needed roles in the energy workforce.