Case Study:

City Colleges of Chicago Student Services Campaign


City Colleges of Chicago (CCC) District Office

Organization Profile:

City Colleges of Chicago is a system of community colleges (one of the largest in the nation) made up of seven colleges and seven satellite sites located throughout the Chicago area.


An extensive outreach campaign for the CCC District Office of Student Services, designed to communicate to a varied audience the educational opportunities, career preparation, and services provided by CCC.


  • “Student Planner” with calendars, study tips, and organizational tools for each month
  • “Road to Success” promotional brochure
  • Poster for the community with informational tear-off cards
  • “Congratulations” card with certificate and CCC info, mailed to graduating high school students


Results: CCC’s messaging was distributed broadly and effectively among the seven City Colleges and local community, providing current and prospective students with direct ways to take action and enroll at CCC.

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Julio Abreu